Marie Blachère unveils “Le P'tit Malin”: 4 products for 5 euros!
The bakery chain Marie Blachère, concerned about consumer purchasing power, is expanding its offering and launching "Le P'tit Malin": a new à la carte formula of 4 products for 5 euros.
What can you eat for 5 euros at Marie Blachère?
Marie Blachère's motto is the right product at the right price! With this in mind, and to counter inflation, the number 1 French bakery has created a 4-product deal for 5 euros. Depending on their preference, customers can create their menu by choosing 4 products from the following list: tuna and vegetable sandwich, ham and butter sandwich, cheese croc, ham croc, cookie, donut, 33cl drink, or 50cl Volvic.
For example, it will be possible to take two sandwiches and two drinks, or 4 cookies for the children's snack or even a croc, two drinks and a donut, in fact all day long, I take what I want, 4 products = 5 €. And what's more, it's good!
The “Le P'tit Malin” formula is available in all Marie Blachère bakeries in France, starting February 22, 2024.
Barcelona: An opening that's getting people talking!
July 10th will mark a new milestone in the international development of the Marie Blachère brand: for the first time, a bakery will open its doors in Spain, more specifically in Barcelona.
This establishment in Catalan territory has not gone unnoticed: the local press has already reported on it, highlighting the ambition of the Blachère Group and its franchisee, Rémi Vernay, who are planning to open several bakeries in the city by the end of the year.
We look forward to introducing our bakery concept to Barcelonans and the city's many visitors.
A point of sale that we hope will become an essential address, capable of satisfying all those who come through the doors of the brand.
Address: Carrer del Carme, 25, Ciutat Vella, 08001 Barcelona, Spain
Why are we expanding our franchise network internationally?
At Marie Blachère, we are proud to have built a solid network of artisan bakeries in France, founded on simple values: fresh bread made on site, quality products, and prices accessible to all.
Today, with more than 850 points of sale, our model has proven itself. That's why we've chosen to expand beyond France's borders. International expansion is a logical next step for us. With the French market well-covered, we see exporting as an opportunity to continue our growth while promoting our expertise abroad.
French bread and pastries are highly valued in many countries. We believe our concept can meet the needs of customers around the world by offering them a local, accessible, and authentic artisanal bakery.
We chose to rely on franchising for this expansion. This allows us to collaborate with local entrepreneurs who know their market perfectly, while promoting our identity and our commitment to quality. It's a flexible model that allows us to move forward quickly and efficiently.
By expanding internationally, we also seek to strengthen the strength of our company by diversifying our markets and ensuring sustainable growth. This is a new step for Marie Blachère, but we remain committed to offering the right product at the right price, everywhere.
